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AG is a leading influencer in the fashion industry with a focus on providing premium denim, encapsulated through meticulously cut silhouettes, artful distressing, and fine quality fabrics. Design expertise combines with initial stages of concept and technique, from cutting, sewing, laundering, and finishing, to bring you fashion forward denim, leather, and knitwear to last two lifetimes. Denim washes have a scientific element to reach the perfect shade of distressed, clean or worn, and cuts are re-invented to suit the latest trends each season.
Launched in 2000 by denim pioneer Yul Ku, the brand first offered reliable and durable denim, with a manufacturing ingenuity truly unparalleled in the fashion industry. AG’s DNA evolved in 2008 when the new Creative Director drove the brand’s purpose from one solely rooted in denim, to an exclusive range geared towards integrating complete collections that reflect the true sensibility of the range: chic, sophisticated and classic. Unique pieces appear throughout, and range from strong structured denim jackets, youthful overalls, effortless crisp shirts, to statement designs inspired by a specific era and its fashion muse.
AG maintains its relevance in a world where being socially active is not only a lifestyle, but foremost a responsibility. Whether it is their Ozone Technology, use of conscious fibres, or partnership with charity, AG are committed to making a difference.
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