campaign 1
GREY Jason Wu is the sister brand inherently connected to the mainline of internationally acclaimed fashion label Jason Wu. Where the Jason Wu women presents a polished uptown sexy look, GREY Jason Wu is more about relaxed and youthful everyday pieces. What she wears on the weekend and during her down time.
Wu has cemented his womenswear brand as a global phenomenon sought after for its glamorous sensibility, feminine design and timeless classics. The designer’s global attitude to design has amassed his label with an impressive clientele amongst names Michelle Obama, Diane Kruger and Jessica Alba who all share a like-minded appreciation for clothing that is beautifully designed from the inside out.
Sister brand GREY Jason Wu extends these integral principals into a vibrant colour palette across sportswear inspired pieces and relaxed nonchalant classics designed for the contemporary woman on the move. Wu maintains the intrinsic feminine quintessence of his mainline collections, but rather enables women to express their individuality and understand their identity in a more casual, elegant, clever and alluring way. Sexy dresses, polished tailoring, spontaneous knitwear and exquisite silhouettes re-define the multi-dimensional Wu women who considers life more exciting when living instinctively between the lines of stylish and practical.
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GJWU sml 2
GJWU sml 1
Campaign 2