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IRO
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Paris based fashion label IRO took the world by storm in 2005 when founding brothers Laurent and Arik Bitton decided to channel their expertise in the music industry into an alternate medium: Fashion. For over a decade, a love for music developed into a luxury cult label with boutiques opening in major cities across the globe and industry leading stores Net-a-Porter, Barneys and Selfridges opening its doors to stock the in-demand label building an impressive and loyal international following.
Australia’s first IRO store opened in Sydney’s prestigious Double Bay in 2015, an impatient wait for Australian celebrities, influencers and street savvy fans wanting to get their hands on the luxury label bringing the crème de la crème of European dressing, but now with a never before seen statement appeal.
IRO speaks to the trend setting parisienne woman, exquisitely dressed in a distinct vintage ensemble that mirrors a nonchalant, informal, and intelligent chic style. Each ready to wear collection hints at a newfound and unrivalled sense of rebellion, reminiscent of your favourite rock tune. Cue studded leather, feminine but intricate lace, exaggerated tailoring and exclusive graphic prints designed to make heads turn. The French label’s commitment to craftsmanship, attention to detail and loyalty to the nest materials has bestowed it as an unrivalled legacy, and a unique voice in the fashion world. IRO takes pride as the sought after label for quality, modern, and staple leather pieces across accessories, ready to wear and footwear.
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