16 BAY STREET
DOUBLE BAY, SYDNEY NSW, 2028
T. +61 2 9362 1165
International Fashion Group officially opened Australia’s first IRO store in Sydney’s prestigious Eastern Suburb, Double Bay. Located on 16 Bay Street, an internationally recognised shopping strip for style savvy Sydney siders, the store’s modern interiors boast of marble floors and walls, sleek fittings and sharp graphic compositions, making way for an awe inspiring and luxurious retail experience designed by international interior architect, Tanju Ozelgin.
The unique space and the invaluable relationships IFG has thoughtfully built with loyal followers of the French label, has allowed for IFG to organise a number of exclusive in-store events such as personal styling opportunities and VIP shopping experiences. The store’s official opening night in 2015 saw rock sensation The Preatures perform live to an anticipating crowd of industry celebrities, stylists and influencers – a fitting introduction for an iconic label built on rock and roll.
IFG looks toward the opening of further stores and the expansion of its retail outreach as more women become eager to own IRO’s unique and chic range of womenswear, leather goods and statement accessories.
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